Changing Your Mind is Hard. This is Why

But then, so is denial

Biggar Museum & Credit Union Gallery Archives

Back in 1900, a horse breeder made a bet. He was absolutely sure the automobile will never take off. He supported his claim by acquiring 5000 new horses just to make a point. Needless to say, he went bankrupt.

We all would like to think that we are rational individuals capable of processing information, testing hypothesis, and then…